Introduction In today’s rapidly changing corporate environment, maintaining an edge of the rivals is crucial. Market research has always been a core strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are transforming how businesses collect, analyze, and uti

Introduction Social media marketing has evolved significantly in the last few years, driven by changes in innovation, consumer actions, and business needs. A major transformation in the marketing landscape is the rise of AI technologies. AI’s potential to reshape social media marketing is capturing the focus of businesses and marketers worldwide.